Director, Brand Management, Hydration & Costa Rtd

Coca-Cola

Shanghai, China
**
10 years general marketing experience
Global brand management background
Strategic business planning skills
** Coca-Cola is seeking a Director of Brand Management for its Hydration portfolio and Costa RTD business in Shanghai, China. The role emphasizes strategic growth through effective marketing plans and collaboration with cross-functional teams, requiring extensive experience in consumer marketing and brand management. **

Job Summary

  • This role leads the growth agenda for the Hydration portfolio and Costa RTD business within GCM OU.
  • The selected candidate must be based in Shanghai as this is not a fully remote position.
  • Employees gain access to global learning platforms, coaching, and mentoring as part of the Leadership & Development process.

Matching Summary

Match Score: 75

** Coca-Cola is seeking a Director of Brand Management for its Hydration portfolio and Costa RTD business in Shanghai, China. The role emphasizes strategic growth through effective marketing plans and collaboration with cross-functional teams, requiring extensive experience in consumer marketing and brand management. **

Skills & Requirements

Must-have

  • 10 years general marketing experience
  • Global brand management background
  • Strategic business planning skills

Nice-to-have

  • Consumer empathy and innovation
  • Cross-functional partnership building
  • Adaptability to local market realities

Key Requirements

  • Bachelor's degree preferred in Business/Commerce with Marketing Major
  • At least 10 years of general marketing and sales experience
  • Fluent verbal and written English required

Work Rights

Not specified

Tailored Resume

Cover Letter