Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Primary location base pyy range: $170,600 usd - $2...
On-site (with flexible work options, requiring at least 50% time in the office per quarter)
Global go-to-market campaign
Enterprise ai platform
Multichannel gtm approach
Workday is seeking a Campaign Director focused on the CIO persona to lead the global go-to-market strategy for enterprise IT buyers. The ideal candidate will possess extensive experience in B2B marketing, particularly within technology sectors, and will be responsible for crafting and executing integrated campaigns that position Workday as a leader in enterprise AI

Job Summary

  • The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
  • This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
  • We’re obsessed with making hard work pay off, for our people, our customers, and the world around us.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director focused on the CIO persona to lead the global go-to-market strategy for enterprise IT buyers. The ideal candidate will possess extensive experience in B2B marketing, particularly within technology sectors, and will be responsible for crafting and executing integrated campaigns that position Workday as a leader in enterprise AI.

Salary

Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; If performed in Colorado, the pay range for this job is $151,600 - $227,400 USD

Skills & Requirements

Must-have

  • global go-to-market campaign
  • enterprise AI platform
  • multichannel GTM approach
  • complex technology narratives
  • player-coach through influence

Nice-to-have

  • sun-drenched optimism and drive
  • courageous collaborators
  • curious minds
  • genuine care

Key Requirements

  • 10+ years of experience leading global B2B marketing or GTM campaigns
  • 5+ years working in a complex, matrixed organization
  • 8-10+ years of proven experience marketing to CIOs, developers, or technical buyers
  • Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems
  • Proven experience and understanding of key technologies in a modern B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

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