(can) Manager, Search Engine Optimization (seo) - Content Strategy & Local

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Mississauga, ON, Canada
Base: $91,900.00 - $126,390.00; bonus/equity: not ...
Ecommerce content strategy
Local seo at scale
Google business profile management
This role drives organic growth for Walmart.ca by leading the SEO strategy for content and scaling hyper-local search visibility for Walmart CA’s store locations

Job Summary

  • This role drives organic growth for Walmart.ca by leading the SEO strategy for content and scaling hyper-local search visibility for Walmart CA’s store locations.
  • You will define the content strategy for PLPs and PDPs—ensuring titles, descriptions, content and attributes are optimized for both search bots and customer conversion.
  • The role oversees vendor relationships with agencies and SEO tool providers, managing the high-volume production of optimized copy while ensuring budget and workflow efficiencies.

Matching Summary

This role drives organic growth for Walmart.ca by leading the SEO strategy for content and scaling hyper-local search visibility for Walmart CA’s store locations.

Salary

Base: $91,900.00 - $126,390.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • eCommerce content strategy
  • Local SEO at scale
  • Google Business Profile management
  • Technical SEO expertise
  • Vendor relationship management

Nice-to-have

  • Generative Engine Optimization
  • AI Search techniques
  • French language skills

Key Requirements

  • 4 - 5 years of SEO experience
  • Bachelor's Degree
  • Expert-level SEO knowledge
  • Specialized eCommerce content strategy experience
  • Proven Local SEO and Google Business Profile management track record
  • Deep understanding of Technical SEO
  • Advanced knowledge of key SEO tools

Work Rights

Not specified

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