Senior Manager, Brand And Reputation Insights

Boston Scientific Foundation Inc

Marlborough, MA, US
Minimum salary: $131,700; maximum salary: $250,200...
On-site
Unified brand and reputation measurement framework
Kpi frameworks across peso channels
Integrate cross-channel data
This role leads the development of a unified approach to measuring corporate brand and reputation across paid, earned, shared, and owned (PESO) channels

Job Summary

  • This role leads the development of a unified approach to measuring corporate brand and reputation across paid, earned, shared, and owned (PESO) channels.
  • The Manager will define KPI frameworks, integrate cross-channel data, and translate insights enabling the organization to evaluate brand and reputation performance holistically.
  • This is a hands-on, builder role in a matrixed environment, partnering closely with Marketing, Social, and Communications teams.

Matching Summary

This role leads the development of a unified approach to measuring corporate brand and reputation across paid, earned, shared, and owned (PESO) channels.

Salary

Minimum Salary: $131700; Maximum Salary: $250200; Benefits: See www.bscbenefitsconnect.com

Skills & Requirements

Must-have

  • Unified brand and reputation measurement framework
  • KPI frameworks across PESO channels
  • Integrate cross-channel data
  • Brand health and reputation research
  • Data storytelling and executive-ready narratives

Nice-to-have

  • Collaboration and synergy
  • High-performing employees
  • Advancing skills and career
  • Working in a matrixed environment
  • Healthcare or regulated industries experience

Key Requirements

  • Bachelor’s degree or equivalent
  • 8+ years in brand measurement or analytics
  • Familiarity with the PESO model
  • Proven experience building KPI frameworks
  • Experience with brand health tracking
  • Experience with modern data stack tools
  • Proficiency in SQL and data modeling

Work Rights

Not specified

Tailored Resume

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