Brand Manager, Ca! Core, Marketing, China

Mondelez

Shanghai, China
360 degree brand communication campaigns
Tvc and social media execution
Gen z youth culture insights
The role involves developing and executing integrated 360° brand communication campaigns with a strong emphasis on TVC, social media, and entertainment partnerships

Job Summary

  • The role involves developing and executing integrated 360° brand communication campaigns with a strong emphasis on TVC, social media, and entertainment partnerships.
  • Candidates must leverage trending social topics and youth culture insights to create buzzworthy content that resonates with Gen Z consumers.
  • The position requires collaborating closely with R&D, Sales, and Category teams to ensure seamless integration of new product innovations into the broader brand ecosystem.

Matching Summary

The role involves developing and executing integrated 360° brand communication campaigns with a strong emphasis on TVC, social media, and entertainment partnerships.

Skills & Requirements

Must-have

  • 360 degree brand communication campaigns
  • TVC and social media execution
  • Gen Z youth culture insights
  • Variety show and IP partnerships
  • Agency coordination and management

Nice-to-have

  • Highly adaptable under pressure
  • Comfortable navigating ambiguity
  • Passion for purposeful branding
  • Fluent in English and Mandarin
  • Innovation pipeline contribution

Key Requirements

  • Bachelor's degree or above
  • 4-6 years experience in FMCG brand management
  • Proven success in digital-led campaigns
  • Fluency in English and Mandarin

Work Rights

Not specified

Tailored Resume

Cover Letter