Workday is seeking a Campaign Director for the CIO Persona to drive their global go-to-market campaign targeting enterprise IT buyers. The role involves translating complex technology narratives into effective marketing strategies while fostering collaboration across cross-functional teams
Job Summary
This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
The Campaign Director acts as a strategic hub across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified multichannel story.
Workday offers a culture rooted in integrity and empathy with flexible work arrangements requiring at least 50% time in-office or field per quarter.
Matching Summary
Match Score: 85
Workday is seeking a Campaign Director for the CIO Persona to drive their global go-to-market campaign targeting enterprise IT buyers. The role involves translating complex technology narratives into effective marketing strategies while fostering collaboration across cross-functional teams.
Salary
Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Comprehensive benefits package available
Skills & Requirements
Must-have
10+ years global B2B marketing experience
8-10+ years marketing to CIOs
Complex matrixed organization leadership
Full-funnel campaign orchestration
AI and platform technology knowledge
Nice-to-have
Executive presence and influence skills
Sun-drenched optimism and drive
Cross-functional player-coach approach
Curious minds and courageous collaboration
Key Requirements
10+ years leading global B2B marketing campaigns
8-10+ years experience marketing to technical buyers
5+ years in complex matrixed organizations
Proven experience with modern B2B marketing tech stack