Digital Content Acceleration Lead

Haleon

3+ years douyin content experience
Build content asset matrix systems
Develop content production sops
The role focuses on building a full-link content factory system to solve pain points like scattered creativity and low efficiency in Douyin business

Job Summary

  • The role focuses on building a full-link content factory system to solve pain points like scattered creativity and low efficiency in Douyin business.
  • Candidates must establish standardized content components and SOPs to enable scalable, high-volume content production that aligns with brand guidelines and platform algorithms.
  • The position requires managing a team of content analysts and operators while collaborating with live streaming and marketing teams to drive business growth.

Matching Summary

The role focuses on building a full-link content factory system to solve pain points like scattered creativity and low efficiency in Douyin business.

Skills & Requirements

Must-have

  • 3+ years Douyin content experience
  • Build content asset matrix systems
  • Develop content production SOPs
  • Data-driven content optimization
  • Manage external MCN suppliers

Nice-to-have

  • Experience with million-level GMV accounts
  • Strong brand compliance awareness
  • Familiarity with emerging content tools
  • Crisis management capabilities

Key Requirements

  • Bachelor's degree or above
  • 3+ years Douyin content industry experience
  • 1+ years team management experience
  • Proven track record of scaling content operations

Work Rights

Not specified

Tailored Resume

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