Proven track record in scalable program leadership
Experience delivering complex programs from inception to delivery
This role leads integrated marketing for the Small Business segment within Business Bank to improve key customer metrics like MFI and NPS
Job Summary
This role leads integrated marketing for the Small Business segment within Business Bank to improve key customer metrics like MFI and NPS.
The Senior Manager shapes and executes insight-led, customer-centric strategies that leverage data to inform priorities and drive continuous improvement.
Candidates must possess over 8 years of experience in integrated B2B/B2C marketing with a proven track record of people leadership across brand and product marketing.
Matching Summary
This role leads integrated marketing for the Small Business segment within Business Bank to improve key customer metrics like MFI and NPS.
Skills & Requirements
Must-have
8+ years integrated B2B/B2C marketing experience
Proven track record in scalable program leadership
Experience delivering complex programs from inception to delivery
Strong commercial and data-driven marketing acumen
Robust creative and media planning expertise
Excellent stakeholder leadership and influence skills
Experience in highly regulated commercial environments
Nice-to-have
Agility and resilience in dynamic market environments
Ability to anticipate market shifts quickly
Subject matter expert knowledge of industry trends
Experience working in matrixed organizations
Championing creative excellence in execution
Key Requirements
>8 years in integrated B2B/B2C marketing
Track record of scalable program and people leadership
Experience in financial services or similar regulated industries
Strong commercial and data driven marketing acumen