The Associate Director of Consumer Strategy & Activation will play a pivotal role in identifying, defining, and targeting the right audiences to drive engagement and meet brand objectives
Job Summary
The Associate Director of Consumer Strategy & Activation will play a pivotal role in identifying, defining, and targeting the right audiences to drive engagement and meet brand objectives.
This role requires a deep understanding of data modeling techniques and a strategic approach to audience segmentation, ensuring that campaigns reach the right people with the right message at the right time.
Gilead is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences.
Matching Summary
The Associate Director of Consumer Strategy & Activation will play a pivotal role in identifying, defining, and targeting the right audiences to drive engagement and meet brand objectives.
Salary
Base: $195,670.00 - $253,220.00; Bonus/Equity: discretionary annual bonus, discretionary stock-based long-term incentives; Benefits: paid time off, company-sponsored medical, dental, vision, and life insurance plans
Skills & Requirements
Must-have
advanced machine learning models
audience segmentation and modeling
Python for data analysis
SQL for data querying
LiveRamp data clean room expertise
data privacy and governance
Nice-to-have
drive engagement and meet brand objectives
fostering an inclusive work environment
collaborate with cross-functional teams
uncover insights and solve complex problems
Key Requirements
Bachelor's degree and 10 years of relevant experience
Master's degree and 8 years of relevant experience