Director – Live Sports Marketing (light / New Fans)
jiohotstar.design
Mumbai, India
On-site
Sports-obsessed marketer
Live tournament marketing interventions
Mobile-first audience acquisition
The role focuses on driving how new audiences discover, sample, and return to marquee sports properties to build repeat viewing behavior
Job Summary
The role focuses on driving how new audiences discover, sample, and return to marquee sports properties to build repeat viewing behavior.
You will lead real-time marketing interventions during live tournaments to maximize reach and accelerate audience growth with a strong focus on mobile.
This position is ideal for a marketer who combines growth thinking, consumer insight, and execution agility to scale live sports audiences.
Matching Summary
The role focuses on driving how new audiences discover, sample, and return to marquee sports properties to build repeat viewing behavior.
Skills & Requirements
Must-have
sports-obsessed marketer
live tournament marketing interventions
mobile-first audience acquisition
Nice-to-have
growth thinking mindset
consumer insight expertise
execution agility in fast environments
Key Requirements
Experience scaling live sports audiences
Proven track record in audience acquisition
Background in high-intensity marketing environments