Bm/sbm-lokelma Mkt-上海

Vacancyz

Shanghai, China
Customer insights and research
Brand plan development
Campaign execution and monitoring
Develop brand plan (BP), brand execution plan (BEP) and long range plan (LRP) by gathering market data, conducting situation analysis, and formulating the Promotion Mix

Job Summary

  • Develop brand plan (BP), brand execution plan (BEP) and long range plan (LRP) by gathering market data, conducting situation analysis, and formulating the Promotion Mix.
  • Implement BEP by developing selling tools, coordinating external stakeholder activities, and monitoring plan implementation against agreed measures.
  • Support Sales team by coordinating product training, developing creative campaigns, and evaluating promotional material effectiveness.

Matching Summary

Develop brand plan (BP), brand execution plan (BEP) and long range plan (LRP) by gathering market data, conducting situation analysis, and formulating the Promotion Mix.

Skills & Requirements

Must-have

  • customer insights and research
  • brand plan development
  • campaign execution and monitoring
  • product knowledge and therapy area
  • cross-functional communication
  • influencing key stakeholders

Nice-to-have

  • strategic thinking and planning
  • embraces diversity and equality
  • inclusive and diverse team

Key Requirements

  • Knowledge of own product and disease
  • Knowledge of competitor products
  • Understand healthcare & regulatory environment
  • Understand access environment
  • Well designed campaign plan
  • Effective communication and presentation skills
  • Understand customer behaviors and motivations

Work Rights

Not specified

Tailored Resume

Cover Letter