Deep understanding of seo and organic discoverability
Experience with large-scale product data frameworks
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VF Corporation is seeking a Manager for Search & AI Enablement at Vans, focusing on enhancing search visibility and AI-driven experimentation for both B2B and DTC eCommerce channels. The role requires extensive experience in SEO, data attribution, and cross-functional leadership, with an aim to improve revenue growth and operational efficiency.
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Job Summary
The role leads the strategy and execution of search visibility, product data attribution, and AI-driven experimentation across B2B and DTC eCommerce channels.
This position operates at the intersection of Marketing, Product, Data, Technology, and Sales to translate search and data signals into actionable insights.
VF Corporation offers a competitive hiring range of $116,640.00 to $145,800.00 USD annually with potential for additional incentive awards.
Matching Summary
Match Score: 75
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VF Corporation is seeking a Manager for Search & AI Enablement at Vans, focusing on enhancing search visibility and AI-driven experimentation for both B2B and DTC eCommerce channels. The role requires extensive experience in SEO, data attribution, and cross-functional leadership, with an aim to improve revenue growth and operational efficiency.
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Salary
Base: $116,640.00 - $145,800.00 USD annually; Bonus/Equity: Eligible for annual incentive plan, sales incentive, or commission; Benefits: Medical plan rates available on MyVFbenefits.com
Skills & Requirements
Must-have
8+ years of experience in eCommerce
Deep understanding of SEO and organic discoverability
Experience with large-scale product data frameworks
Proven ability to lead cross-functional initiatives
Strong analytical and storytelling skills
Nice-to-have
Experience supporting B2B and DTC commerce models
Hands-on experience piloting AI or machine learning solutions
Background in retail, apparel, footwear, or consumer brands
People management or indirect leadership experience