Marketing Executive-general Marketing

Wiley

Not specified; competitive compensation offered ba...
2-5 years marketing experience in publishing
Fluent english and chinese language skills
Gtm strategy development and execution
The role involves developing and executing go-to-market strategies to drive demand generation for the research business

Job Summary

  • The role involves developing and executing go-to-market strategies to drive demand generation for the research business.
  • Candidates will collaborate with cross-functional teams to deliver impactful marketing initiatives for libraries and academic users.
  • Wiley offers a culture that obsesses over impact, provides meeting-free Friday afternoons, and supports continual learning.

Matching Summary

The role involves developing and executing go-to-market strategies to drive demand generation for the research business.

Salary

Not specified; Competitive compensation offered based on factors including location and skills

Skills & Requirements

Must-have

  • 2-5 years marketing experience in publishing
  • Fluent English and Chinese language skills
  • GTM strategy development and execution
  • Institutional customer engagement expertise
  • Cross-functional team collaboration

Nice-to-have

  • STEM background or Life Sciences degree
  • Experience with library services
  • Research or academic publishing background
  • Proactive and innovative mindset
  • Strong business judgment abilities

Key Requirements

  • Master's degree in Life Sciences, Science & Engineering, or Library & Information Science
  • 2–5 years of experience in marketing within publishing or academic industry
  • Fluency in both English and Chinese (written and spoken)

Work Rights

Not specified

Tailored Resume

Cover Letter