Senior Media Specialist, Global Media Strategy & Insight

Expedia

West Hollywood, US
Base: $94,000.00 - $131,500.00; bonus/equity: pote...
On-site
Global media strategy leadership
Evidence-based media strategy
Media planning principles
Expedia is seeking a Senior Media Specialist for its Global Media Strategy & Insight team, responsible for leading the global media strategy for Hotels.com. The ideal candidate should have extensive experience in strategic media planning and an evidence-based approach to media effectiveness

Job Summary

  • Lead the global media approach, best practice, insight, optimisation, and effectiveness for Hotels.com to maximise brand advertising.
  • Develop and embed evidence-based media strategy across markets and channels, defining global media planning principles and leading a test-and-learn agenda.
  • Streamline media planning processes through centralisation, automation, and collaboration, championing AI-driven solutions to reduce resource requirements.

Matching Summary

Match Score: 85

Expedia is seeking a Senior Media Specialist for its Global Media Strategy & Insight team, responsible for leading the global media strategy for Hotels.com. The ideal candidate should have extensive experience in strategic media planning and an evidence-based approach to media effectiveness.

Salary

Base: $94,000.00 - $131,500.00; Bonus/Equity: Potential to increase pay up to $150,500.00; Benefits: Full benefits package including travel perks, generous time-off, parental leave, flexible work model, career development resources

Skills & Requirements

Must-have

  • Global media strategy leadership
  • Evidence-based media strategy
  • Media planning principles
  • Continuous optimisation of media investment
  • AI-driven solutions for media planning

Nice-to-have

  • Championing automation and AI
  • Collaborating with external partners
  • Driving continuous improvement

Key Requirements

  • Proven expertise in strategic media planning
  • Deep understanding of evidence-based media strategy
  • Comfortable with marketing analytics methods
  • Demonstrated success in driving operational efficiency
  • Excellent communication, analytical, and problem-solving abilities

Work Rights

Not specified

Tailored Resume

Cover Letter