The Director, Data and Analytics leads the development and execution of the data strategy for the Division of Communications and Marketing (MarComm) at Vanderbilt University
Job Summary
The Director, Data and Analytics leads the development and execution of the data strategy for the Division of Communications and Marketing (MarComm) at Vanderbilt University.
This role transforms raw data into actionable insights that improve the effectiveness of marketing and communications, strengthen audience engagement, enhance operational performance, and inform strategic decision-making across the division.
The Director partners closely with teams across the university—including the Office of Data and Strategic Analytics—to support a culture of data-informed decision-making and shared measurement frameworks.
Matching Summary
The Director, Data and Analytics leads the development and execution of the data strategy for the Division of Communications and Marketing (MarComm) at Vanderbilt University.
Skills & Requirements
Must-have
SQL
Python, R, or similar scripting tools
Tableau dashboards and reports
Snowflake data environment
Google Analytics 4
Salesforce CRM
Data governance practices
Nice-to-have
Higher education marketing experience
Fundraising or alumni engagement support
Key Requirements
Bachelor's degree in data science, analytics, marketing, information systems, or related field