As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth objectives through clear positioning, effective go-to-market plans and strong sales enablement
Job Summary
As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth objectives through clear positioning, effective go-to-market plans and strong sales enablement.
You will translate product strategy and roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales, Incubation teams and Marketing to drive pipeline growth and customer adoption.
At Kainos, we believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference.
Matching Summary
As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth objectives through clear positioning, effective go-to-market plans and strong sales enablement.
Skills & Requirements
Must-have
Product Marketing Plans
Positioning and Messaging development
Go-to-Market and Launch Execution
Sales Enablement and Demand Support
Competitive, Market and Customer Insight
Performance Tracking and Reporting
Nice-to-have
People-first culture
Diverse, ambitious team
Creativity and collaboration
Technology / SaaS experience
Workday ecosystem experience
Key Requirements
Proven experience in Product Marketing or related role
Experience developing positioning, messaging, value propositions
Experience executing product launches and go-to-market plans
Strong cross-functional collaboration skills
Commercial awareness and pipeline generation understanding
Experience developing sales enablement materials
Solid understanding of CRM and marketing automation