Senior Manager, Coffee, Georgia

Coca-Cola

Seoul, South Korea
**
11+ years brand management experience
Native-level korean language proficiency
Fmcg beverage industry background
** Coca-Cola is seeking a Senior Manager for its Georgia Coffee brand in Seoul, South Korea, tasked with leading brand strategy and execution in the coffee market. The role demands strong collaboration across various teams, a consumer-centric approach, and the ability to drive brand growth through innovative marketing strategies. **

Job Summary

  • This role leads the brand strategy and in-market execution for Coca-Cola's coffee portfolio in Korea, specifically owning Georgia Coffee.
  • The position requires translating brand equity into commercial growth through strong brand building, integrated marketing, and portfolio management.
  • Candidates must possess a deep understanding of the Coca-Cola system business model including Operating Units and Bottlers.

Matching Summary

Match Score: 75

** Coca-Cola is seeking a Senior Manager for its Georgia Coffee brand in Seoul, South Korea, tasked with leading brand strategy and execution in the coffee market. The role demands strong collaboration across various teams, a consumer-centric approach, and the ability to drive brand growth through innovative marketing strategies. **

Skills & Requirements

Must-have

  • 11+ years brand management experience
  • Native-level Korean language proficiency
  • FMCG beverage industry background

Nice-to-have

  • MBA or equivalent degree preferred
  • Experience with bottling partners
  • Agile and learning agility mindset

Key Requirements

  • Bachelor's degree required; MBA preferred
  • Over 11 years of experience in brand management
  • Native-level Korean and business-level English fluency

Work Rights

Not specified

Tailored Resume

Cover Letter