Senior Marketing Insight And Measurement Manager

jobs.barclays

London, United Kingdom
Not specified; not specified; not specified
Media/marketing mix modelling experience
Multi-touch attribution or econometrics modelling
Proficient in excel for large data sets
This role leads the measurement and insight strategy that shapes how Barclays UK plans and executes marketing

Job Summary

  • This role leads the measurement and insight strategy that shapes how Barclays UK plans and executes marketing.
  • The successful candidate will leverage data-driven analysis, market trends, and competitor insights to inform strategic decisions.
  • You will play a key role in translating customer and market understanding into actionable strategies that enhance marketing performance.

Matching Summary

This role leads the measurement and insight strategy that shapes how Barclays UK plans and executes marketing.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Media/Marketing Mix Modelling experience
  • Multi-Touch Attribution or Econometrics Modelling
  • Proficient in Excel for large data sets
  • Experience collaborating with Decision Intelligence teams

Nice-to-have

  • Experience working within financial services
  • Skilled in managing relationships with external agencies
  • Confident engaging with senior stakeholders

Key Requirements

  • Proven experience in MMM, MTA, or Econometrics Modelling
  • Excellent analytical skills to interpret complex data
  • Solid understanding of the marketing landscape

Work Rights

Not specified

Tailored Resume

Cover Letter