Business Director, Planning

EssenceMediacom Ltd

London, United Kingdom
On-site
Advanced knowledge of media landscape
Experience with comscore touchpoints tgi yougov
Proficiency in vlookup pivot table spreadsheet functions
The Business Director will oversee media campaigns for the EE/BT consumer account, focusing on Mobile, Broadband, TV, Gaming, and Masterbrand activities

Job Summary

  • The Business Director will oversee media campaigns for the EE/BT consumer account, focusing on Mobile, Broadband, TV, Gaming, and Masterbrand activities.
  • This role requires spearheading the integration of data analytics and insights into strategic planning processes while accelerating AI adoption across the team.
  • Candidates must be prepared to line-manage three direct reports including an Associate Director, Account Manager, and Senior Account Executive.

Matching Summary

The Business Director will oversee media campaigns for the EE/BT consumer account, focusing on Mobile, Broadband, TV, Gaming, and Masterbrand activities.

Skills & Requirements

Must-have

  • Advanced knowledge of media landscape
  • Experience with ComScore Touchpoints TGI YouGov
  • Proficiency in VLOOKUP Pivot Table spreadsheet functions
  • Proven track record in line managing junior planners
  • Expertise in interpreting market research and CRM data

Nice-to-have

  • Ability to translate complex data into compelling narratives
  • Superior presentation design skills in slides or documents
  • Strong collaborative approach across cross-functional teams
  • Hypothesis-driven thinking culture
  • Experience with AI adoption and WPP Open platform

Key Requirements

  • Line management experience required
  • Advanced media metric calculation skills
  • Basic spreadsheet capabilities mandatory

Work Rights

Not specified

Tailored Resume

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