Senior Brand Manager - Social Talkability

P&G

Mumbai, India
Proven experience in social media marketing
Strategic thinking for full funnel campaigns
Content creation across multiple formats
The role involves designing and implementing a cohesive full-funnel social media strategy to increase brand awareness and engagement

Job Summary

  • The role involves designing and implementing a cohesive full-funnel social media strategy to increase brand awareness and engagement.
  • Candidates will create, edit, and publish engaging content including text, photos, videos, and news that reflects the brand voice.
  • The position offers continuous mentorship, dynamic work environment, and outstanding training to help leaders become experts in their field.

Matching Summary

The role involves designing and implementing a cohesive full-funnel social media strategy to increase brand awareness and engagement.

Skills & Requirements

Must-have

  • Proven experience in social media marketing
  • Strategic thinking for full funnel campaigns
  • Content creation across multiple formats
  • Affiliate and UGC program management
  • Deep understanding of Instagram and Facebook
  • Data-driven campaign optimization skills

Nice-to-have

  • Knowledge of SEO, GEO, and AI search behavior
  • Ability to identify cultural shifts early
  • Strong stakeholder management capabilities
  • Creative storytelling with brand consistency
  • Experience with paid advertising budgets

Key Requirements

  • Master's degree in Marketing or Communications
  • Prior experience in brand management or marketing roles
  • MBA or equivalent degree preferred

Work Rights

Not specified

Tailored Resume

Cover Letter