Chief Marketing Officer

MoneySmart Group

Singapore, Singapore
On-site
Own full marketing function including performance and brand
Drive seo and organic demand generation strategies
Build retention programs to improve ltv
The role involves owning the full marketing function to transform MoneySmart into a personalized financial companion

Job Summary

  • The role involves owning the full marketing function to transform MoneySmart into a personalized financial companion.
  • You will lead a team across performance, organic, brand, content, social, retention, and design while reporting directly to the CEO.
  • The company is aggressively investing in AI and offers real CEO-level visibility as part of the Executive Committee.

Matching Summary

The role involves owning the full marketing function to transform MoneySmart into a personalized financial companion.

Skills & Requirements

Must-have

  • Own full marketing function including performance and brand
  • Drive SEO and organic demand generation strategies
  • Build retention programs to improve LTV
  • Develop AI-native workflows for marketing efficiency
  • Manage P&L and rewards loyalty program
  • Proven experience scaling social channels from early stages

Nice-to-have

  • Experience with marketplace business models
  • Deep understanding of Singapore consumer finance landscape
  • Strong creative point of view on brand work
  • Ability to delegate while staying in the details
  • Track record of moving fast across multiple disciplines

Key Requirements

  • Proven track record building organic and social channels from early stages
  • Demonstrated success running retention programs that impact LTV
  • Experience leading creative and brand work with a strong point of view
  • Background in marketplace businesses preferred
  • Understanding of the consumer financial landscape in Singapore

Work Rights

Not specified

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