Digital Engagement Manager

UOB United Overseas Bank Limited

Digital engagement strategy development
Campaign management across multiple channels
Customer behavior data analysis
The role involves leading the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction

Job Summary

  • The role involves leading the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction.
  • Candidates will collaborate with UX/UI and product teams to continuously improve in-app experiences and drive innovation in digital customer journeys.
  • The position requires leveraging analytics data to identify key trends and develop performance reports to track success metrics.

Matching Summary

The role involves leading the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction.

Skills & Requirements

Must-have

  • Digital engagement strategy development
  • Campaign management across multiple channels
  • Customer behavior data analysis
  • In-app experience optimization
  • Cross-functional team leadership

Nice-to-have

  • Strong stakeholder management skills
  • Knowledge of emerging digital trends
  • Experience driving product adoption
  • Competitor activity monitoring
  • Innovation in customer journeys

Key Requirements

  • Bachelor's degree in finance, marketing, business, or related field
  • Minimum 5 years of experience in digital marketing or digital banking
  • Proven ability to use analytics and insights for engagement outcomes

Work Rights

Not specified

Tailored Resume

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