Assistant Director Of B2b Marketing

Wpsu

Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
B2b marketing strategy development
Integrated marketing campaign management
Cross-functional team collaboration
Penn State World Campus is seeking an experienced Assistant Director of B2B Marketing Strategy to lead strategic marketing initiatives supporting business-to-business partnerships

Job Summary

  • Penn State World Campus is seeking an experienced Assistant Director of B2B Marketing Strategy to lead strategic marketing initiatives supporting business-to-business partnerships.
  • The Assistant Director provides strategic direction, support, and day-to-day guidance to marketing staff while collaborating closely with sales, finance, compliance, and leadership.
  • Penn State provides a competitive benefits package for full-time employees including comprehensive medical coverage, retirement plans, paid time off, and a generous 75% tuition discount for employees and eligible family members.

Matching Summary

Penn State World Campus is seeking an experienced Assistant Director of B2B Marketing Strategy to lead strategic marketing initiatives supporting business-to-business partnerships.

Salary

Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement plans, paid time off, tuition discount

Skills & Requirements

Must-have

  • B2B marketing strategy development
  • Integrated marketing campaign management
  • Cross-functional team collaboration
  • Marketing budget management
  • Data-driven marketing optimization
  • Stakeholder and vendor management

Nice-to-have

  • Leadership and team development
  • Higher education marketing experience
  • Sales and business development collaboration
  • Strong analytical and strategic thinking
  • Experience with lead generation
  • Working in complex organizations

Key Requirements

  • Bachelor's Degree
  • 6+ years relevant experience or equivalent
  • 3+ years relevant experience for advanced professional level
  • Authorized to work in the U.S.
  • Prior supervisory or leadership experience preferred

Work Rights

Authorized to work in the U.S.

Tailored Resume

Cover Letter