App campaigns for install (aci) and engagement (ace)
Sem and b2c brand dynamics
Independently manage the planning, execution, and optimization of digital media campaigns across various channels to drive installs, user engagement, and revenue growth
Job Summary
Independently manage the planning, execution, and optimization of digital media campaigns across various channels to drive installs, user engagement, and revenue growth.
Apply a strong measurement mindset to assess campaign performance, understand channel-level incrementality, and leverage Advertising Data Hub (ADH) for insights.
WPP Media is committed to employee growth, offering access to global networks, employee resource groups, and comprehensive benefits including competitive medical, retirement plans, and paid time off.
Matching Summary
Independently manage the planning, execution, and optimization of digital media campaigns across various channels to drive installs, user engagement, and revenue growth.
Skills & Requirements
Must-have
Digital media and performance planning
App Campaigns for Install (ACi) and Engagement (ACe)
SEM and B2C brand dynamics
Google Ads (SEM, YT, App)
3P DSP platforms
Advertising Data Hub (ADH)
Team handling experience
Nice-to-have
Creative personalization at scale
Pioneering agentic marketing platform
Data-driven decision making
Embrace WPP core values
Lead by example and motivate juniors
Key Requirements
At least 7 years’ experience in digital media and performance planning
Experience handling app-based performance clients
Knowledge of B2C platforms, 1P data, DMP sources, and DSP partners
Working knowledge of search, app campaigns, social, display, video, branding, and programmatic media buying
Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)