Product Owner - Email Marketing & Journey Optimization (m/f/d)

DEKRA SE

On-site
Salesforce marketing cloud expertise
Global scrum team leadership
Email marketing platform management
DEKRA SE is looking for a Product Owner who will lead the global strategy and execution of their Salesforce Marketing Cloud and email marketing initiatives. This role is part of a digital transformation program aimed at enhancing personalized, data-driven marketing to support global business growth

Job Summary

  • You will lead the global vision and roadmap for Salesforce Marketing Cloud and email marketing capabilities as part of a digital transformation program.
  • The role involves driving adoption and optimization by integrating Salesforce Marketing Cloud with the broader Salesforce ecosystem including Sales Cloud and Data Cloud.
  • As a Product Owner of a global Scrum team, you will ensure the platform enables personalized, data-driven marketing to enhance client engagement globally.

Matching Summary

Match Score: 85

DEKRA SE is looking for a Product Owner who will lead the global strategy and execution of their Salesforce Marketing Cloud and email marketing initiatives. This role is part of a digital transformation program aimed at enhancing personalized, data-driven marketing to support global business growth.

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud expertise
  • Global Scrum team leadership
  • Email marketing platform management
  • Data-driven marketing strategy
  • Salesforce ecosystem integration

Nice-to-have

  • Digital transformation experience
  • Personalized marketing at scale
  • Cross-regional business growth support

Key Requirements

  • Experienced Product Owner
  • Global Scrum team leadership
  • Salesforce ecosystem knowledge

Work Rights

Not specified

Tailored Resume

Cover Letter