The Assistant Manager, Social Media is responsible for the execution of social media strategy and implementation to drive brand advocacy and customer conversion & loyalty
Job Summary
The Assistant Manager, Social Media is responsible for the execution of social media strategy and implementation to drive brand advocacy and customer conversion & loyalty.
Manage relevant social media content to drive growth and engagement on social media platforms, including monthly calendars, shooting, and reporting.
Develop and manage influencer programs, social media shooting programs, and entertainment shows, while analyzing marketing efforts and monitoring trends.
Matching Summary
The Assistant Manager, Social Media is responsible for the execution of social media strategy and implementation to drive brand advocacy and customer conversion & loyalty.
Skills & Requirements
Must-have
China social media platforms
Weibo, WeChat, RED, Douyin
social media content management
social media outreach campaigns
social media trends monitoring
online reviews and reputation management
Nice-to-have
brand advocacy and customer conversion
influencer program development
flexible work hours
fast-paced work environment
Key Requirements
At least 3 years relevant experience
At least 2 years on Weibo, WeChat, RED, Douyin
Bachelor's degree in Communication, Marketing, Digital Media preferred
Strong writing skills in Simplified Chinese, Traditional Chinese, and English
Mandarin, English, and Cantonese communication skills