Vp Integrated Marketing, Americas

Genesys

United States
$217,400.00 - $382,200.00; bonus/equity: performan...
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Regional revenue marketing executive
Account-based engagement strategy
Full-funnel program development
** Genesys is seeking a VP of Integrated Marketing for the Americas, responsible for driving pipeline creation and conversion across North America and LATAM through an account-first marketing strategy. The ideal candidate will have extensive experience in B2B Cloud/SaaS marketing, team leadership, and collaboration with sales leadership. **

Job Summary

  • The VP, Integrated Marketing - Americas is accountable for owning and driving total pipeline creation and conversion into bookings across North America and LATAM.
  • This leader directs an integrated, account-first go-to-market model, including Account-Based Engagement (ABE), Marketing Engaged pipeline, and BDR-generated pipeline.
  • The role manages a 70-person revenue marketing organization, leads a centralized Demand Hub, and partners closely with Americas Sales leadership and global Centers of Excellence.

Matching Summary

Match Score: 75

** Genesys is seeking a VP of Integrated Marketing for the Americas, responsible for driving pipeline creation and conversion across North America and LATAM through an account-first marketing strategy. The ideal candidate will have extensive experience in B2B Cloud/SaaS marketing, team leadership, and collaboration with sales leadership. **

Salary

$217,400.00 - $382,200.00; Bonus/Equity: Performance-based bonus opportunities; Benefits: Medical, Dental, Vision, Telehealth, Flexible schedules, 401(k) matching, Adoption Assistance, Fertility treatments

Skills & Requirements

Must-have

  • Regional revenue marketing executive
  • Account-Based Engagement strategy
  • Full-funnel program development
  • BDR organization leadership
  • Salesforce, Eloqua, 6Sense, Salesloft proficiency

Nice-to-have

  • AI-augmented GTM strategy
  • Change-leadership skills
  • Empathy and collaboration
  • Contact Center or CX solutions experience

Key Requirements

  • 15+ years B2B Cloud/SaaS enterprise application marketing
  • Experience with Account-Based Engagement (ABE)/ABM
  • Lead large, geographically dispersed teams (70+)
  • Partner directly with regional Sales leadership
  • Strong quantitative skills in budgeting, forecasting, performance modeling
  • Experience across North America and LATAM
  • Implement automation and AI-driven technologies

Work Rights

Not specified

Tailored Resume

Cover Letter