iProspect, part of Dentsu, is seeking a B2B Media Strategist to lead and enhance its B2B marketing efforts for major clients in Denmark. The ideal candidate will have extensive experience in B2B marketing, particularly in demand generation and account-based marketing, and will play a pivotal role in shaping the company's B2B strategies
Job Summary
Lead strategic direction for major international B2B clients while serving as a trusted advisor at the director level.
Define and drive iProspect's B2B offering by developing frameworks, cases, and thought leadership to position the firm as a preferred partner.
Serve as the internal authority on B2B marketing, bridging demand generation, account-based marketing, and data-driven decision-making across disciplines.
Matching Summary
Match Score: 85
iProspect, part of Dentsu, is seeking a B2B Media Strategist to lead and enhance its B2B marketing efforts for major clients in Denmark. The ideal candidate will have extensive experience in B2B marketing, particularly in demand generation and account-based marketing, and will play a pivotal role in shaping the company's B2B strategies.
Skills & Requirements
Must-have
7-10+ years B2B marketing experience
Demand generation and ABM expertise
LinkedIn and Google paid media knowledge
Long sales cycle management
Marketing automation and CRM integration
Nice-to-have
Strategic thought leadership capabilities
Fluency in Danish and English
Experience with complex stakeholder landscapes
Ability to drive organizational maturity
Strong commercial acumen
Key Requirements
7-10+ years of strategic B2B marketing experience
Proven track record in demand generation and ABM
Deep understanding of long sales cycles and multiple decision-makers