Emd Lifecycle Specialist

Caterpillar Inc.

Onsite
Customer lifecycle analysis
Aftermarket marketing strategies
Product design integration
Leads research and provides expertise in the development and implementation of aftermarket marketing strategies, understanding customer business and applications from Growth regions related to the lifecycle of EMD products

Job Summary

  • Leads research and provides expertise in the development and implementation of aftermarket marketing strategies, understanding customer business and applications from Growth regions related to the lifecycle of EMD products.
  • Analyzes customer application and lifecycle profile to develop and align product offering and marketing strategies, conducts market/competitive research, and establishes metrics to monitor aftermarket strategy effectiveness.
  • Caterpillar offers a comprehensive benefits package including medical, dental, and private pension plans, along with profit share and meal assistance.

Matching Summary

Leads research and provides expertise in the development and implementation of aftermarket marketing strategies, understanding customer business and applications from Growth regions related to the lifecycle of EMD products.

Skills & Requirements

Must-have

  • customer lifecycle analysis
  • aftermarket marketing strategies
  • product design integration
  • market competitive research
  • internal communication alignment

Nice-to-have

  • customer needs satisfaction
  • informed judgment decision making
  • constructive collaborative negotiation
  • relationship management techniques
  • value selling principles

Key Requirements

  • Bachelor’s degree
  • Pre-advanced English
  • 5 years experience
  • Project management experience

Work Rights

Not specified

Tailored Resume

Cover Letter