The role is responsible for designing, building, executing, and optimizing marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels
Job Summary
The role is responsible for designing, building, executing, and optimizing marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels.
This role will leverage Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to build data-driven audience segments, develop multichannel journeys, and activate campaigns aligned to business strategies.
Success in this role requires close collaboration with cross-functional teams including marketing strategy, data teams, and creative services.
Matching Summary
The role is responsible for designing, building, executing, and optimizing marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels.
Skills & Requirements
Must-have
Salesforce Marketing Cloud (SFMC)
Salesforce CDP (Data Cloud)
Email, SMS, and digital advertising channels
Audience segmentation and activation
Multichannel journey development
AMPscript and SOQL/SQL proficiency
Nice-to-have
Marketing analytics tools
Data visualization platforms
Agile methodologies
Salesforce Marketing Cloud certifications
Key Requirements
Master’s degree with 4+ years of experience OR Bachelor’s degree with 5+ years of experience
Experience in Marketing Technology, Data Analytics, Computer Science, or related field
Hands-on experience with SFMC modules
Experience with Salesforce CDP (Data Cloud)
Proficiency in SOQL, SQL, and AMPscript
Knowledge of data privacy and US compliance standards