Marketing Manager, Digital Experience & Media | Markham, Ontario, Canada

Johnson & Johnson Innovative Medicine

Markham, Ontario, Canada
Base: $94,000.00 - $162,150.00; bonus/equity: not ...
Hybrid
Digital marketing strategy and execution
Consumer paid media management
Crm and email lifecycle strategy
Responsible for accelerating demand generation and deepening engagement with patients and Eye Care Professionals (ECPs) through best-in-class digital marketing experiences for the ACUVUE® contact lens portfolio

Job Summary

  • Responsible for accelerating demand generation and deepening engagement with patients and Eye Care Professionals (ECPs) through best-in-class digital marketing experiences for the ACUVUE® contact lens portfolio.
  • Leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey.
  • Partners cross-functionally to deliver cohesive, compliant, and measurable digital activation aligned to business and brand objectives.

Matching Summary

Responsible for accelerating demand generation and deepening engagement with patients and Eye Care Professionals (ECPs) through best-in-class digital marketing experiences for the ACUVUE® contact lens portfolio.

Salary

Base: $94,000.00 - $162,150.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Digital marketing strategy and execution
  • Consumer paid media management
  • CRM and email lifecycle strategy
  • Website content strategy and optimization
  • Analytics and test-and-learn
  • Cross-functional collaboration and influence

Nice-to-have

  • Voice of customer program leadership
  • Agency and partner management
  • Experience in healthcare marketing

Key Requirements

  • Bachelor's degree required
  • Minimum 6 years of progressive digital marketing experience
  • Hands-on expertise in performance-driven paid digital media
  • Strong CRM / email lifecycle marketing experience
  • Experience owning website content strategy
  • Proven analytics capability
  • Strong cross-functional influence and relationship-building skills
  • Master complexity and thrive in uncertain/ambiguous circumstances

Work Rights

Not specified

Tailored Resume

Cover Letter