The role involves defining and deploying a national advocacy strategy to position Diageo as the preferred supplier in the French market
Job Summary
The role involves defining and deploying a national advocacy strategy to position Diageo as the preferred supplier in the French market.
Candidates must lead a national team of Brand Ambassadors to deliver omnichannel advocacy through education, rituals, and flagship programs like World Class.
Success requires aligning advocacy efforts with commercial goals while strictly adhering to responsible drinking standards and French alcohol regulations.
Matching Summary
The role involves defining and deploying a national advocacy strategy to position Diageo as the preferred supplier in the French market.
Skills & Requirements
Must-have
10+ years experience in spirits industry
National advocacy strategy development
Brand Ambassador team leadership
On-trade market expertise France
World Class Competition program management
Nice-to-have
Strong storytelling and communication skills
Data-driven performance optimization
Inclusive and diverse culture champion
Cross-functional stakeholder collaboration
Key Requirements
10+ years experience in spirits or On-Trade marketing
Proven track record managing field teams or ambassadors