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Kimberly-Clark is seeking a Demand Creation Lead for their Amazon business, focusing on strategic marketing and demand creation for their Adult and Feminine Care brands. The role requires significant experience in consumer promotion and performance media, particularly within the consumer packaged goods (CPG) industry.
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Job Summary
This role leads strategic marketing planning to drive holistic demand creation for iconic brands like Huggies and Kleenex on Amazon.
The position requires developing insight-led, full-funnel programs that integrate retail media, organic levers, and enterprise media partnerships.
Employees enjoy a flexible work model blending remote work with intentional in-person collaboration alongside comprehensive benefits including 401(k) and profit sharing.
Matching Summary
Match Score: 75
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Kimberly-Clark is seeking a Demand Creation Lead for their Amazon business, focusing on strategic marketing and demand creation for their Adult and Feminine Care brands. The role requires significant experience in consumer promotion and performance media, particularly within the consumer packaged goods (CPG) industry.
**
Salary
Base: 140,320 – 173,360 USD; Bonus: Target bonus eligible; Benefits: 401(k), Profit Sharing, Flexible work model
Skills & Requirements
Must-have
5+ years consumer promotion experience
Amazon or performance media experience
CPG industry background required
Full-funnel marketing strategy expertise
Retail media optimization skills
Nice-to-have
Master's degree or MBA preferred
Experience with large retail accounts
Test-and-learn culture leadership
Strategic partnership building
Cross-functional collaboration skills
Key Requirements
5+ years consumer promotion/field sales/marketing
Minimum 1 year Amazon/performance media experience