The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator specializing in Customer Relationship Management (CRM) within the Workday platform. The role involves managing CRM configuration and analytics to enhance student engagement and improve institutional communications
Job Summary
The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
As UAPB implements Workday as a new enterprise platform, the CRM Specialist will help build a campus-wide culture of data-informed communication.
Matching Summary
Match Score: 85
The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator specializing in Customer Relationship Management (CRM) within the Workday platform. The role involves managing CRM configuration and analytics to enhance student engagement and improve institutional communications.
Salary
Commensurate with education and experience
Skills & Requirements
Must-have
Workday CRM configuration
Student lifecycle communication
Data-informed communication strategies
Automated communication workflows
FERPA compliance
Nice-to-have
Campus-wide data culture
Student engagement modernization
Enrollment and retention improvement
Key Requirements
Bachelor's degree in a related field
3+ years of relevant experience
Experience with audience segmentation and automated workflows