Bm/sbm - Fxg Endo+fdc Mkt-上海

AstraZeneca

Shanghai, China
On-site
Customer insights analysis
Brand plan development
Sales team support
AstraZeneca is seeking a marketing professional for their Shanghai office to manage brand strategies and execution within the Endo and FDC therapeutic areas. The ideal candidate will possess strong analytical skills, deep product knowledge, and the ability to coordinate marketing initiatives effectively while engaging with various stakeholders

Job Summary

  • Develop effective selling tools with medical, sales, and regulatory teams to coordinate the implementation of critical external stakeholder activities.
  • Monitor and measure the implementation of the plan against agreed measures, including market growth, AZ product growth, and market share.
  • Take initiative to maintain and upgrade product knowledge through sourcing product information, reading clinical reports, and interacting with KOLs.

Matching Summary

Match Score: 85

AstraZeneca is seeking a marketing professional for their Shanghai office to manage brand strategies and execution within the Endo and FDC therapeutic areas. The ideal candidate will possess strong analytical skills, deep product knowledge, and the ability to coordinate marketing initiatives effectively while engaging with various stakeholders.

Skills & Requirements

Must-have

  • Customer insights analysis
  • Brand plan development
  • Sales team support
  • Product and therapy area knowledge
  • Campaign execution and monitoring

Nice-to-have

  • Cross-functional collaboration
  • Influencing key stakeholders
  • Strategic thinking

Key Requirements

  • Knowledge of own product and disease area
  • Understanding of competitor products and marketing approach
  • Understanding of national healthcare and regulatory environment
  • Knowledge of access environment (NRDL/PRDL, tender policy)
  • Knowledge of various sales channels

Work Rights

Not specified

Tailored Resume

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