The Consumer Insights team are strategic business partners to the Brand Teams and act as the voice of the consumers, making consumer data and insights available, informing, actionable and inspiring
Job Summary
The Consumer Insights team are strategic business partners to the Brand Teams and act as the voice of the consumers, making consumer data and insights available, informing, actionable and inspiring.
As a Global Consumer Insights Analyst at Gold, you will work with the Global Insights Team to leverage consumer understanding to guide and challenge strategy, planning, and activation development.
You will contribute to developing Gold’s long-term ambition and strategy based on robust consumer, shopper, and category insights and help identify innovation opportunities.
Matching Summary
The Consumer Insights team are strategic business partners to the Brand Teams and act as the voice of the consumers, making consumer data and insights available, informing, actionable and inspiring.
Skills & Requirements
Must-have
Consumer insights analysis
Strategic business partnering
Data storytelling and visualization
Project management experience
Collaboration and relationship building
Consumer centricity focus
Nice-to-have
Creativity and proactiveness
Change agent mindset
Strong presentation skills
Ability to influence stakeholders
Social media and social listening tools experience
Key Requirements
Bachelor's degree in Marketing, Business, or quantitative field
Strong analytical skills
Experience with social media analysis and website analytics