Smm-chc-上海

AstraZeneca

China, China
**
Therapeutic area strategy development
Marketing mix optimization
Product launch planning
** AstraZeneca is seeking a Portfolio Strategy Manager in Shanghai, China, to lead brand strategy development and oversee marketing initiatives within the therapeutic area. The ideal candidate should have at least five years of experience in pharmaceutical sales or marketing, strong leadership abilities, and an understanding of the healthcare environment. **

Job Summary

  • Develop and implement therapeutic area strategies to optimize product fit and portfolio strength.
  • Lead cross-functional brand teams in developing and executing brand strategies aligned with company priorities.
  • Manage brand budgets and promotional expenditure, ensuring cost-efficiency and return on investment.

Matching Summary

Match Score: 75

** AstraZeneca is seeking a Portfolio Strategy Manager in Shanghai, China, to lead brand strategy development and oversee marketing initiatives within the therapeutic area. The ideal candidate should have at least five years of experience in pharmaceutical sales or marketing, strong leadership abilities, and an understanding of the healthcare environment. **

Skills & Requirements

Must-have

  • Therapeutic Area Strategy development
  • Marketing mix optimization
  • Product launch planning
  • Brand budget management
  • Promotional expenditure control
  • Cross-functional brand team leadership
  • Key Opinion Leader (KOL) engagement

Nice-to-have

  • Global AZ network building
  • Innovative campaign design
  • Talent pool development
  • Ethical standards and compliance

Key Requirements

  • Bachelor's degree or above
  • At least 5 years' experience in pharmaceutical sales or marketing
  • Strong background in product/brand marketing
  • Demonstrated leadership and team management responsibilities
  • Proficient in both written and spoken English
  • Skilled in using MS Office software

Work Rights

Not specified

Tailored Resume

Cover Letter