Content Marketing Specialist

Cadwell

Remote
$92,000—$108,000 usd py
Fully remote
Develop and execute editorial calendar
Create and manage high-impact content
Lead website content strategy (wordpress)
Cadwell is seeking a remote Content Marketing Specialist to lead marketing efforts for their neurodiagnostic and healthcare technology product lines. The ideal candidate will possess a strong background in content marketing, particularly within the B2B medical sector, and will be responsible for creating high-impact content and executing marketing strategies to enhance brand engagement

Job Summary

  • Cadwell is seeking a Content Marketing Specialist to serve as the lead marketer and strategic voice of their neurodiagnostic, neuromonitoring, and sleep diagnostic product lines.
  • This role involves developing and executing a comprehensive editorial calendar, creating high-impact content, and leading content strategy for the company website.
  • The specialist will collaborate with cross-functional teams, utilize marketing tech tools, and measure campaign effectiveness using GA4 and Salesforce data.

Matching Summary

Match Score: 85

Cadwell is seeking a remote Content Marketing Specialist to lead marketing efforts for their neurodiagnostic and healthcare technology product lines. The ideal candidate will possess a strong background in content marketing, particularly within the B2B medical sector, and will be responsible for creating high-impact content and executing marketing strategies to enhance brand engagement.

Salary

$92,000—$108,000 USD

Skills & Requirements

Must-have

  • Develop and execute editorial calendar
  • Create and manage high-impact content
  • Lead website content strategy (WordPress)
  • Collaborate with product management for sales tools
  • Maintain content and editorial style guide
  • Utilize project management and marketing tech tools
  • Measure campaign effectiveness with GA4 and Salesforce
  • Proficiency with AI-assisted content tools

Nice-to-have

  • Bridge technical specifications and clinical benefits
  • Drive measurable engagement across sales channels
  • Passion for learning new marketing tools

Key Requirements

  • Bachelor’s degree in marketing, communications, or related field
  • 3+ years of experience in content or product marketing
  • Strong digital portfolio showcasing marketing content and campaign development
  • Ability to distill complex medical concepts into persuasive copy
  • Leverage Salesforce Account Engagement/Pardot for email campaigns
  • Knowledge of Google Analytics (GA4) and website tracking
  • Expert-level proficiency in social media content creation (LinkedIn, Meta, X)
  • Understanding of medical device promotion regulatory environment (FDA, HIPAA, GDPR)
  • Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and WordPress
  • Expertise in segmenting lead and customer databases for personalized emails
  • 10-20% travel required

Work Rights

Not specified

Tailored Resume

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