Information Systems Coordinator

University of Arkansas at Pine Bluff

Pine Bluff, Arkansas, US
Commensurate with education + experience; not spec...
Workday crm configuration
Marketing automation workflows
Student lifecycle communication
The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday

Job Summary

  • The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
  • This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
  • The University of Arkansas at Pine Bluff is an 1890 Land-Grant HBCU with a diverse student population, competitive degree offerings and stellar faculty.

Matching Summary

The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.

Salary

Commensurate with education and experience; Not specified; Not specified

Skills & Requirements

Must-have

  • Workday CRM configuration
  • Marketing automation workflows
  • Student lifecycle communication
  • Data governance and privacy
  • Translate business needs to system solutions

Nice-to-have

  • Campus-wide data-informed culture
  • Modernize student engagement
  • Improve operational effectiveness
  • Change management strategies
  • Training development and adoption

Key Requirements

  • Bachelor's degree in related field
  • 3+ years of relevant experience
  • Experience building audience segmentation
  • Working knowledge of data governance
  • Ability to collaborate across units

Work Rights

Proof of legal authority to work

Tailored Resume

Cover Letter