This position will allow for 3 days, on-site and 2 days remote per week
Job Summary
This position will allow for 3 days, on-site and 2 days remote per week.
This role is responsible for designing, executing and optimizing data-driven, patient-centered marketing communications across email, SMS, patient portal and other digital channels to drive patient acquisition, engagement and retention throughout the care journey.
Carilion offers a well-rounded benefits package, and many perks and well-being resources to help you live a happy, healthy life – at work and when you’re away.
Matching Summary
This position will allow for 3 days, on-site and 2 days remote per week.
Skills & Requirements
Must-have
CRM and marketing automation
patient-centered marketing communications
email, SMS, patient portal channels
data-driven marketing strategies
campaign optimization and analytics
Nice-to-have
strategic thinker and skilled practitioner
advance enterprise marketing strategy
health literacy best practices
collaboration across departments
Key Requirements
Bachelor’s degree or 4 years of relevant experience
Minimum of 5 years of related experience
At least 3 years in specialized marketing or communications