Retail Media Monetisation Specialist

Carat Australia

Gurugram, India
**
10-14 years digital media experience
Retail media network monetization strategy
Programmatic ecosystem expertise dsp ssp
** Carat Australia is seeking a Retail Media Monetization Specialist to drive commerce-driven media monetization within retail and e-commerce ecosystems. The role focuses on developing strategies for Retail Media Networks, leveraging audience data, and integrating programmatic advertising to enhance revenue for both the company and its clients. **

Job Summary

  • The role focuses on building and scaling commerce-driven media monetization across retail and e-commerce ecosystems for non-endemic advertisers.
  • Candidates must possess strong technical expertise in programmatic platforms including DSPs, SSPs, and DMP/CDP systems to drive audience targeting.
  • Success requires developing commercial propositions for onsite, offsite, and in-store media inventory while leveraging shopper insights for revenue growth.

Matching Summary

Match Score: 75

** Carat Australia is seeking a Retail Media Monetization Specialist to drive commerce-driven media monetization within retail and e-commerce ecosystems. The role focuses on developing strategies for Retail Media Networks, leveraging audience data, and integrating programmatic advertising to enhance revenue for both the company and its clients. **

Skills & Requirements

Must-have

  • 10-14 years digital media experience
  • Retail Media Network monetization strategy
  • Programmatic ecosystem expertise DSP SSP
  • First-party data activation frameworks
  • Commerce media platform knowledge

Nice-to-have

  • Clean room integration experience
  • Quick-commerce or fintech background
  • Strategic partnership development skills
  • Audience segmentation design capabilities
  • Revenue generation focus mindset

Key Requirements

  • 10-14 years of relevant industry experience
  • Experience with e-commerce platforms and retailers
  • Hands-on experience with retail advertising tools

Work Rights

Not specified

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