Brand & Marketing Manager

NAVA 1872 PTE. LTD.

Singapore
Not specified
Brand strategy development
Digital flagship optimization
360-degree campaign management
The 1872 Clipper Tea Co. is seeking a Brand & Marketing Manager to lead their marketing efforts, focusing on modernizing their brand while honoring their heritage. The role involves strategic brand development, campaign management, digital growth, and team leadership to drive the company's "farm-to-cup" evolution

Job Summary

  • The role serves as the strategic architect for the 'farm-to-cup' evolution of The 1872 Clipper Tea Co., bridging heritage with modern trends.
  • You will lead 360-degree marketing campaigns across digital, physical retail, and tea bar channels while managing the full-funnel digital marketing strategy.
  • This pivotal position requires a creative storyteller who can champion ethical commerce and manage high-impact partnerships with lifestyle brands and KOLs.

Matching Summary

Match Score: 85

The 1872 Clipper Tea Co. is seeking a Brand & Marketing Manager to lead their marketing efforts, focusing on modernizing their brand while honoring their heritage. The role involves strategic brand development, campaign management, digital growth, and team leadership to drive the company's "farm-to-cup" evolution.

Skills & Requirements

Must-have

  • Brand strategy development
  • Digital flagship optimization
  • 360-degree campaign management
  • ROAS and ROI tracking
  • O2O campaign design
  • KOL partnership management

Nice-to-have

  • Premium retail experience
  • F&B industry knowledge
  • Ethical commerce narrative
  • Creative storytelling skills
  • Team leadership capabilities

Key Requirements

  • Experience in premium retail or F&B
  • Data-driven e-commerce expertise
  • Proven track record in brand management

Work Rights

Not specified

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