Support PayPal in building best-in-class measurement capabilities to improve marketing effectiveness and ROI
Job Summary
Support PayPal in building best-in-class measurement capabilities to improve marketing effectiveness and ROI.
Collaborate with marketing functions to develop learning agendas and analyze ongoing marketing performance results.
PayPal offers comprehensive, choice-based programs to support personal wellbeing, including generous paid time off and healthcare coverage.
Matching Summary
Support PayPal in building best-in-class measurement capabilities to improve marketing effectiveness and ROI.
Salary
Base: $169,541.00-243,500.00 per annum; Bonus/Equity: Annual performance bonus, equity, or other incentive compensation, as applicable; Benefits: Comprehensive, choice-based programs for physical, emotional, and financial wellbeing
Skills & Requirements
Must-have
Marketing Mixed Model development
Incrementality testing implementation
Marketing performance tracking dashboards
Acquisition and repeat usage campaigns
Influencing marketing decisions with insights
Advanced Excel and PowerPoint skills
Nice-to-have
Cross-functional stakeholder partnership
Holistic approach to benefits
Sense of purpose and belonging
Equitable and inclusive global economy
Key Requirements
Bachelor's degree in Business, Economics or related field
5 years of experience in the job offered or related occupation
5 years designing and developing Marketing Mix Models
5 years developing and implementing incrementality testing
2 years designing self-service dashboards
2 years hypothesizing, designing and implementing marketing campaigns
4 years generating insights to influence decisions
5 years advanced Excel and PowerPoint skills
Work Rights
Must be legally authorized to work in the U.S. without sponsorship