Segments Marketing Manager

Commonwealth Bank Group

Not specified
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder influence
Commonwealth Bank Group is seeking a Segments Marketing Manager to lead marketing initiatives targeting key customer segments. The role emphasizes translating customer insights into impactful campaigns that drive growth and engagement

Job Summary

  • This role involves leading the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments such as Youth, Young Adults, Migrants, and Mass Affluent.
  • You will work cross-functionally with Product, Data & Analytics, Media, Brand & Creative, and Digital teams to ensure segment priorities are embedded early in planning and campaigns are executed with discipline.
  • The position requires at least 5 years of experience in a marketing generalist or communications role with strong project management and analytical skills to track performance and optimize ROI.

Matching Summary

Match Score: 85

Commonwealth Bank Group is seeking a Segments Marketing Manager to lead marketing initiatives targeting key customer segments. The role emphasizes translating customer insights into impactful campaigns that drive growth and engagement.

Skills & Requirements

Must-have

  • End-to-end integrated campaign delivery
  • Customer segment strategy translation
  • Cross-functional stakeholder influence
  • Agency partner management
  • Marketing governance and compliance

Nice-to-have

  • Technology and financial services experience
  • Creative problem-solving mindset
  • Continuous improvement focus
  • Can-do attitude in dynamic teams

Key Requirements

  • At least 5 years marketing experience
  • Experience in technology or financial services preferred

Work Rights

Not specified

Tailored Resume

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