Not specified; not specified; attractive pyckage o...
5-day work week
10+ years digital marketing experience
Data-driven campaign management
Crm segmentation and personalization
FWD Singapore is seeking a Director of Digital Marketing to lead its digital marketing strategy in Hong Kong, focusing on customer acquisition, retention, and brand presence through data-driven campaigns. The ideal candidate will have over ten years of experience in digital marketing and eCommerce, leading analytics-driven teams and managing senior stakeholders
Job Summary
The incumbent will lead the digital marketing strategy and performance for Hong Kong's Digital Commerce to drive acquisition, retention, and cross-sell.
Responsibilities include optimizing CRM output through segmentation, data analytics, and propensity models to improve ROI.
The company offers a 5-day work week, 20-22 days annual leave, and excellent learning and development opportunities.
Matching Summary
Match Score: 85
FWD Singapore is seeking a Director of Digital Marketing to lead its digital marketing strategy in Hong Kong, focusing on customer acquisition, retention, and brand presence through data-driven campaigns. The ideal candidate will have over ten years of experience in digital marketing and eCommerce, leading analytics-driven teams and managing senior stakeholders.
Salary
Not specified; Not specified; Attractive package offered
Skills & Requirements
Must-have
10+ years digital marketing experience
Data-driven campaign management
CRM segmentation and personalization
Multi-touch attribution and ROI analysis
MarTech stack expertise including CDP
Nice-to-have
Experience in insurance or brokerage sector
Strong stakeholder alignment skills
Content innovation and storytelling ability
Growth mindset with test-and-learn approach
Key Requirements
10+ years of experience in digital marketing or eCommerce