The Head of Customer Marketing leads the development and execution of customer-focused strategies to drive acquisition, retention, and lifetime value
Job Summary
The Head of Customer Marketing leads the development and execution of customer-focused strategies to drive acquisition, retention, and lifetime value.
This role requires deep expertise in financial services, regulatory environments, and advanced marketing analytics to inform strategic decisions.
Candidates must demonstrate a track record of leading cross-functional teams and managing significant marketing budgets within enterprise environments.
Matching Summary
The Head of Customer Marketing leads the development and execution of customer-focused strategies to drive acquisition, retention, and lifetime value.
Skills & Requirements
Must-have
10+ years marketing experience
5+ years customer lifecycle marketing
Financial services industry knowledge
Marketing automation platform proficiency
CRM systems expertise
Budget management and ROI optimization
Nice-to-have
Digital transformation background
Customer experience optimization
Professional certifications like HubSpot
Mentoring and team development skills
Regulatory compliance understanding
Key Requirements
Bachelor's degree in Marketing or related field
10+ years progressive marketing experience
5+ years in customer marketing roles
Experience in financial services or insurance
Professional certifications (e.g., HubSpot, Google Analytics)