Planning Director

Carat

London, United Kingdom
Hybrid
Connected planning approach
Holistic comms plans
Marketing mix modelling
You’ll develop and embed a connected planning approach for VodafoneThree that unifies demand generation, and performance planning into a single coherent framework

Job Summary

  • You’ll develop and embed a connected planning approach for VodafoneThree that unifies demand generation, and performance planning into a single coherent framework.
  • Use Marketing Mix Modelling (MMM), econometrics, attribution insights, brand measurement, and unified measurement frameworks to inform investment decisions, channel roles, and strategic recommendations.
  • As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Matching Summary

You’ll develop and embed a connected planning approach for VodafoneThree that unifies demand generation, and performance planning into a single coherent framework.

Skills & Requirements

Must-have

  • Connected planning approach
  • Holistic comms plans
  • Marketing Mix Modelling
  • Econometrics and attribution insights
  • Data driven decision making
  • Stakeholder management

Nice-to-have

  • Nurturing and developing innovations
  • Pushing boundaries of transformation
  • Peerless understanding of people
  • Thrives on collaboration

Key Requirements

  • Significant experience in comms planning
  • Strong understanding of media ecosystem
  • Proven experience developing integrated planning strategies
  • Strong grounding in effectiveness principles
  • Experience managing annual budgets

Work Rights

Not specified

Tailored Resume

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