Sr. Content Marketing Strategist, Web

Esri

Redlands, CA, United States
Base: $97,344—$168,688 usd; bonus/equity: not spec...
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Develop and manage web content
Digital marketing initiatives
User behavior understanding
** Esri is seeking a Senior Content Marketing Strategist to lead and optimize their web content strategy, focusing on enhancing customer engagement and performance metrics through effective storytelling and data analysis. The ideal candidate should possess extensive experience in digital marketing, web content management, and the use of AI tools, while also being a strong collaborator and mentor. **

Job Summary

  • Implement and refine content strategies and processes that directly influence customer journey completion and increase KPIs.
  • Leverage AI writing and optimization tools to scale production, improve content performance, and enhance personalization while maintaining editorial integrity.
  • Partner with analytics teams to evaluate metrics, analyze performance trends, and apply insights to drive strategy, engagement, and optimization.

Matching Summary

Match Score: 75

** Esri is seeking a Senior Content Marketing Strategist to lead and optimize their web content strategy, focusing on enhancing customer engagement and performance metrics through effective storytelling and data analysis. The ideal candidate should possess extensive experience in digital marketing, web content management, and the use of AI tools, while also being a strong collaborator and mentor. **

Salary

Base: $97,344—$168,688 USD; Bonus/Equity: Not specified; Benefits: Industry-leading health and welfare benefits, 401(k) and profit-sharing programs

Skills & Requirements

Must-have

  • Develop and manage web content
  • Digital marketing initiatives
  • User behavior understanding
  • AI writing and optimization tools
  • Content performance metrics analysis

Nice-to-have

  • Thought leadership in content marketing
  • Mentoring team members
  • Cross-functional team collaboration

Key Requirements

  • 8+ years experience
  • Bachelor's degree
  • SEO, SEM, web analytics expertise
  • AI implementation experience
  • Authorized to work for any employer in the U.S.

Work Rights

Not specified

Tailored Resume

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