Digital Engagement Manager

United Overseas Bank

Digital engagement strategy development
Campaign management across multiple channels
Customer behavior data analysis
The role involves leading the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction

Job Summary

  • The role involves leading the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction.
  • Candidates will collaborate with UX/UI and product teams to continuously improve in-app experiences and drive innovation in digital customer journeys.
  • The position requires leveraging analytics data to identify trends and gaps while developing performance reports to track success metrics.

Matching Summary

The role involves leading the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction.

Skills & Requirements

Must-have

  • Digital engagement strategy development
  • Campaign management across multiple channels
  • Customer behavior data analysis
  • In-app notification optimization
  • Cross-functional team leadership

Nice-to-have

  • Experience in banking sector
  • Strong stakeholder management skills
  • Knowledge of UX/UI design principles
  • Ability to drive product adoption
  • Proactive approach to innovation

Key Requirements

  • Bachelor's degree in finance, marketing, business, or related field
  • Minimum 5 years of experience in digital marketing or customer engagement
  • Proven ability to use analytics and insights to drive engagement outcomes

Work Rights

Not specified

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