Brand Manager, Ca! Core, Marketing, China

Mondelez International

Shanghai, China
On-site
360° brand communication campaigns
Tvc, social media, entertainment partnerships
Gen z and young consumers
Mondelez International is seeking a Brand Manager for their Ca! Core marketing team in Shanghai, China. The ideal candidate will have extensive experience in brand management, particularly in digital and social campaigns, and will be responsible for developing integrated marketing strategies targeting Gen Z consumers

Job Summary

  • Develop and execute integrated 360° brand communication campaigns, with a strong emphasis on TVC, social media, and entertainment partnerships.
  • Identify and leverage trending social topics, youth culture insights, and digital behaviors to create buzzworthy content that resonates with Gen Z and young consumers.
  • Monitor campaign ROI and brand health metrics; optimize strategies in real-time to maximize brand visibility, engagement, and business impact.

Matching Summary

Match Score: 85

Mondelez International is seeking a Brand Manager for their Ca! Core marketing team in Shanghai, China. The ideal candidate will have extensive experience in brand management, particularly in digital and social campaigns, and will be responsible for developing integrated marketing strategies targeting Gen Z consumers.

Skills & Requirements

Must-have

  • 360° brand communication campaigns
  • TVC, social media, entertainment partnerships
  • Gen Z and young consumers
  • campaign ROI and brand health metrics
  • innovation pipelines
  • go-to-market communication plans

Nice-to-have

  • iconic brands with purpose and playfulness
  • finger on the pulse of Chinese digital and youth culture

Key Requirements

  • Bachelor’s degree or above
  • 4–6 years of experience in brand management
  • proven success in digital/social-led campaigns
  • managing high-profile media partnerships
  • fluent in English and Mandarin

Work Rights

Not specified

Tailored Resume

Cover Letter